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BuyerLink FAQ's
Agent Resource Center - BuyerLink Frequently Asked Questions
What is BuyerLink?
BuyerLink sends consumers directly to your real estate website to view MLS listings. You can dramatically grow your business using the investment you've already made in creating your website.
How do we find these buyers?
Z57 has partnered with one of the largest consumer real estate portals, driving over 3MM unique visitors to our site each month. Our partner's expertise is in finding consumers on the Internet who are interested in buying or selling a home. We drive qualified buyers to your website through partnerships with major search engines and real estate sites, such as Google, Yahoo!, CNN, FoxNews, to name a few.
How is this different than going directly to Overture or Google to buy visitors to my website?
Buyerlink runs thousands of keywords through sites like Overture and Google. We have a team of experts who ensure we remain in the top results even as these companies change their algorithms used to rank search results. Agents benefit from Buyerlink's management of these partnerships letting the agent focus on what they do best - real estate. Furthermore, in most cases, the consumer is required to narrow their search to your specific area before they are sent to your site resulting in more targeted traffic to you.
How do these buyers get to my website?
In most cases, consumers begin their search on our partner's national page which features a map of the US. They then narrow their search by state, region and city. You are offered the opportunity to represent one or more cities. When the consumer visitors on their city of interest, they are directed to the agent's MLS search page.
How do I choose my territory?
Territories will be made up of a selection of one or more cities. Email me at philip.jordan@z57.com, with the list of cities you are interested in servicing. Once I have this information, I will contact you regarding availability and pricing. Be sure to include your personal website address in your email so that I can ensure it complies with the program requirements stated above.
How is the program priced?
There is no referral fee or monthly subscription fee. Instead, you are charged for visitors directed to your site on a cost-per-visitor basis. For example, if your sign-up for "Minneapolis, MN", then each time a visitor clicks on the city name "Minneapolis" (and is taken to your website), you are charged the 'per visitor' rate for your market.
Can I limit the number of visitors I receive to my website?
Yes, you will be able to do this in order to participate in BuyerLink while staying within your marketing budget. Please contact me to find out how.
What volume of visitors should I expect?
Volume varies depending on factors such as the area chosen, the number of areas chosen and real estate industry seasonality.
How does the tracking work?
Your MCC details the number of visitors Buyerlink has delivered to your website throughout your membership. (Traffic is usually your MLS search page or conversion page, and not your homepage.) We will count the raw number of visitors, not unique visitors, sent to the web address agreed upon in your contract. Your PMC can show you how to read your MCC stats page for this information. When requested, we can also send you a statement breaking down the actual traffic delivered for a certain period or area.
What about billing?
Z57 will bill you once a month for visitors delivered during the prior month. Visitors are totaled and your credit card is charged the appropriate amount.
How long am I locked into this program?
Z57 requires only a 60 day commitment. Any cancellations, thereafter, will become effective at the end of the current month if written notice is received by the 15th of that month.
What if I have other questions that aren't answered here?
Please contact me.
What is BuyerLink?
BuyerLink sends consumers directly to your real estate website to view MLS listings. You can dramatically grow your business using the investment you've already made in creating your website.
How do we find these buyers?
Z57 has partnered with one of the largest consumer real estate portals, driving over 3MM unique visitors to our site each month. Our partner's expertise is in finding consumers on the Internet who are interested in buying or selling a home. We drive qualified buyers to your website through partnerships with major search engines and real estate sites, such as Google, Yahoo!, CNN, FoxNews, to name a few.
How is this different than going directly to Overture or Google to buy visitors to my website?
Buyerlink runs thousands of keywords through sites like Overture and Google. We have a team of experts who ensure we remain in the top results even as these companies change their algorithms used to rank search results. Agents benefit from Buyerlink's management of these partnerships letting the agent focus on what they do best - real estate. Furthermore, in most cases, the consumer is required to narrow their search to your specific area before they are sent to your site resulting in more targeted traffic to you.
How do these buyers get to my website?
In most cases, consumers begin their search on our partner's national page which features a map of the US. They then narrow their search by state, region and city. You are offered the opportunity to represent one or more cities. When the consumer visitors on their city of interest, they are directed to the agent's MLS search page.
How do I choose my territory?
Territories will be made up of a selection of one or more cities. Email me at philip.jordan@z57.com, with the list of cities you are interested in servicing. Once I have this information, I will contact you regarding availability and pricing. Be sure to include your personal website address in your email so that I can ensure it complies with the program requirements stated above.
How is the program priced?
There is no referral fee or monthly subscription fee. Instead, you are charged for visitors directed to your site on a cost-per-visitor basis. For example, if your sign-up for "Minneapolis, MN", then each time a visitor clicks on the city name "Minneapolis" (and is taken to your website), you are charged the 'per visitor' rate for your market.
Can I limit the number of visitors I receive to my website?
Yes, you will be able to do this in order to participate in BuyerLink while staying within your marketing budget. Please contact me to find out how.
What volume of visitors should I expect?
Volume varies depending on factors such as the area chosen, the number of areas chosen and real estate industry seasonality.
How does the tracking work?
Your MCC details the number of visitors Buyerlink has delivered to your website throughout your membership. (Traffic is usually your MLS search page or conversion page, and not your homepage.) We will count the raw number of visitors, not unique visitors, sent to the web address agreed upon in your contract. Your PMC can show you how to read your MCC stats page for this information. When requested, we can also send you a statement breaking down the actual traffic delivered for a certain period or area.
What about billing?
Z57 will bill you once a month for visitors delivered during the prior month. Visitors are totaled and your credit card is charged the appropriate amount.
How long am I locked into this program?
Z57 requires only a 60 day commitment. Any cancellations, thereafter, will become effective at the end of the current month if written notice is received by the 15th of that month.
What if I have other questions that aren't answered here?
Please contact me.
